National Real Estate News.
J.D. Power and Associates Reports: Among Home Buyers, Keller Williams Ranks Highest in Customer Satisfaction With Real Estate Companies in Inaugural Study
Despite Popularity of Online Home Buying and Selling Tools, Real Estate Agents are Key to Customer Satisfaction
WESTLAKE VILLAGE, Calif., July 23, 2008 /PRNewswire via COMTEX/ -- Keller Williams ranks highest among real estate companies in satisfying home buyers, according to the J.D. Power and Associates 2008 Home Buyer/Seller Study(SM) released today.
The inaugural study measures customer satisfaction of home buyers and sellers with the largest national real estate firms. Overall satisfaction is determined by examining three factors for the home-buying experience: agent (65%); office (21%); and services (13%).
In the home buyer segment, Keller Williams achieves a score of 831 on a 1,000-point scale, and receives highest ratings from customers in all three factors.
"When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent's skill in locating and showing properties in the appropriate price range -- all areas in which Keller Williams excels," said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates
"Although the Internet provides home buyers and sellers with the ability to perform some essential tasks -- such as listing a home for sale or researching a neighborhood in which to purchase a home, it still does not replace the importance of a good real estate agent," said Howland. "Particularly in an uncertain real estate market, professional advice from agents can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced agents is an important benefit of using a full-service real estate company."
On average, home buyers were shown approximately 13 homes before making a purchase. Home sellers report that, on average, their home was shown approximately 11 times and approximately five open houses were conducted before the sale occurred.
The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.
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Stephen Sakai ePRO® SRES® REALTOR®
Keller Williams® Realty Los Feliz
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